At the end of November 2013, I submitted the 65,000 word manuscript to Legal Monitor for my fourth book. Whilst there are a number of existing books on business development for lawyers this one is different for a number of reasons: For all shapes and sizes of lawyers – whether Read More
I’m nervous about books on social media – things change so fast. But people ask me about which books I would recommend. This one is aimed at Google+ for business (B2B) generally but the professions will learn lots from it as there are examples from real estate, consultancy, selling, journalism, Read More
Back in April I summarised Hubspot’s “Practical Guide to Killer Marketing Content” - http://kimtasso.com/hubspots-a-practical-guide-to-killer-marketing-content. There’s a new version out now called “A practical guide to building a killer content strategy” which you can download for free http://offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy Here’s a summary of the key points on content strategy: 1. Create buyer personas Who Read More
I’ve just written a review of this book for PM Magazine http://www.pmforum.co.uk/. My conclusion? This is a quick read for those who are trying to get their head around content marketing for the first time and how to integrate all the elements of their marketing and sales campaigns (i.e. their Read More
Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing Read More
