I’ve read a lot of books on negotiation. And this 270-page “leader’s guide to negotiation – how to use soft skills to get hard results” by Simon Horton is up there with my favourites. It’s stuffed full of research and useful insights from psychology. It provides a plethora of helpful Read More
This leader article: "There's a real person behind that Persona" was originally published in the Summer 2016 edition of Professional Marketing magazine for PM Forum members. Don’t get me wrong. I’m delighted to see the professionalization of marketing and business development supported by sophisticated software. There are amazing analytics programmes Read More
At the recent Leeds presentation of the “Managing and marketing a profitable surveyors’ practice” training workshop we discussed leading a surveyor’s practice - leadership in property. Some of the leadership models discussed were considered helpful. We tackled a number of common issues when leading a surveyors’ practice and these are Read More
Here are the key thoughts from the delegates on a recent PM Forum training course on “Practical and professional skills for marketing and business development assistants” http://www.pmforum.co.uk/training/ Goals – Without goals, it is impossible to measure contribution, effectiveness and success. Goals are also important personally in terms of understanding where Read More
Managing teams and virtual teams was the topic generating most interest at a recent Future Marketing Manager course (see http://www.pmforum.co.uk/training/). In professional service firms, there are all manner of temporary campaign groups, cross-departmental teams to support sector based initiatives and virtual teams for major firm-wide projects. Sometimes the team members Read More
