Employer brand

Book review: Influential Internal Communication by Jenni Field

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”. So here’s Read More

2022-09-06T09:18:11+01:00September 6, 2022|Kim's Blog, Management Skills, Marketing, Relationship Management|

Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. There was a dizzying whirl of junior and senior professionals moving firms – some pushed by the behaviour of firms during lockdown and others pulled to the attractions of Read More

2025-09-23T15:14:19+01:00August 18, 2022|Kim's Blog, Management Skills, Marketing|

Change management – Millennials, metaphors and resistance

These three themes – Millennials, metaphors and resistance - arose during the most recent MBL change management for professional service firms training course https://www.mblseminars.com/Outline/Tackling-Change-Management---A-Workshop-for-Professional-Practices/8417 Millennials and change management One of the key topics of conversation was that the younger generation have a different outlook and approach which can prove challenging Read More

2021-09-12T19:16:33+01:00October 10, 2017|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

Recruitment and succession of surveyors – Human resources management for property partnerships

At two recent MBL training courses on “Managing and marketing a profitable surveyors practice” https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/ - one in London and the other in Birmingham – there was much discussion about human resources management (HRM) issues. Recruitment and succession of surveyors appears to be a common challenge when it comes to Read More

2016-12-12T16:37:58+00:00December 12, 2016|Kim's Blog, Management Skills, Property, Strategy|
Go to Top