I’ve just reviewed this book for PM (Professional Marketing) magazine and the article will appear shortly here http://www.pmforum.co.uk/magazine/ The book provides a good, solid introduction to the art of crafting and delivering a great presentation. It introduces three steps early: 1. Profile your audience 2. Structure and shape your message Read More
At the recent Professional Marketing Forum conference I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” - and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Read More
The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More
The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More
Today I attended CLT’s “Managing and marketing a profitable private client practice” as I was presenting a paper on pricing. I’ve presented at previous conferences, but today I was able to listen to the majority of the other presentations and thought I’d share the nuggets and highlights. Opening remarks Helen Read More