What’s your personal value proposition? What value do you bring to your clients? (or employer?) You may have considered these questions as part of your personal brand development. I’m looking at the process through the lens of value proposition development – and through my personal lens. Develop your value proposition (and Read More
This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29th 2022. After two years online, you could feel the excitement of being face-to-face with 150 people in Read More
A version of this article appears in the November 2021 edition of PM Forum Magazine: “Conference review: Rebooting Marketing for Growth – 26th Professional Marketing Forum Conference 2021” It seemed like just yesterday when we were poised in front of our screens at home attending the first online PM Forum Read More
This 9 minute video explores: What are soft skills? And why are they so important? Video script Hi. I’m Kim Tasso. I am sure many of you are worried about the onward march of technology – things like artificial intelligence (AI) and machine learning and the impact these may have Read More
