An MBA is great – but you’ll need soft skills to make an impact

Posted on: December 3, 2018 Soft skills

This article “An MBA is great – but you’ll need soft skills to make an impact” was published on the Association of MBAs (AMBA) web site on 23 November 2018. They don’t teach you about soft skills and relationships at Business School, but these are what could make the vital difference to career success, says Kim […]

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Thought leadership campaigns and project management: Eight Essentials

Posted on: September 21, 2018 thought leadership campaign project management

At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion:  1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought leadership needs an entrepreneurial approach […]

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Marketing secretary and PA: Three roles where secretaries and PAs contribute to marketing and business development success

Posted on: November 7, 2017 Effective marketing PA/Secretary

At a recent PM Forum training course “Introduction to marketing and BD for PAs and secretaries” the delegates – from legal, accountancy, surveying, actuarial and technology firms – asked for a summary of the ways in which PAs and secretaries could contribute to marketing and business development success. Increasingly, technology has released secretaries and PAs […]

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Seven deadly sins of business plans – and how to fix them

Posted on: January 9, 2013

As a consultant, I spend a fair amount of time reading business plans – sometimes to familiarise myself with the firm I am working with and often to help them deal with a tricky strategic problem. I see many excellent plans – but also a number of shockers. So as we hit January – a […]

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