An MBA is great – but you’ll need soft skills to make an impact

This article "An MBA is great – but you’ll need soft skills to make an impact" was published on the Association of MBAs (AMBA) web site on 23 November 2018 They don’t teach you about soft skills and relationships at Business School, but these are what could make the vital difference to Read More

By |2018-12-03T10:01:50+00:00December 3, 2018|

Thought leadership campaigns and project management: Eight Essentials

At a recent thought leadership campaign and project management workshop ( we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion:  1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought Read More

By |2018-09-21T17:24:37+01:00September 21, 2018|

Marketing secretary and PA: Three roles where secretaries and PAs contribute to marketing and business development success

At a recent PM Forum training course “Introduction to marketing and BD for PAs and secretaries” the delegates – from legal, accountancy, surveying, actuarial and technology firms – asked for a summary of the ways in which PAs and secretaries could contribute to marketing and business development success. Increasingly, technology Read More

By |2017-11-07T09:54:19+00:00November 7, 2017|
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