An MBA is great – but you’ll need soft skills to make an impact

This article "An MBA is great – but you’ll need soft skills to make an impact" was published on the Association of MBAs (AMBA) web site on 23 November 2018  https://community.mbaworld.com/blog/b/weblog/posts/an-mba-is-great-but-you-ll-need-those-soft-skills-to-make-an-impact They don’t teach you about soft skills and relationships at Business School, but these are what could make the vital difference to Read More

By |2018-12-03T10:01:50+00:00December 3, 2018|

Thought leadership campaigns and project management: Eight Essentials

At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion:  1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought Read More

By |2018-09-21T17:24:37+01:00September 21, 2018|

Marketing secretary and PA: Three roles where secretaries and PAs contribute to marketing and business development success

At a recent PM Forum training course “Introduction to marketing and BD for PAs and secretaries” the delegates – from legal, accountancy, surveying, actuarial and technology firms – asked for a summary of the ways in which PAs and secretaries could contribute to marketing and business development success. Increasingly, technology Read More

By |2017-11-07T09:54:19+00:00November 7, 2017|
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