At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion: 1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought Read More
At a recent PM Forum training course “Introduction to marketing and BD for PAs and secretaries” the delegates – from legal, accountancy, surveying, actuarial and technology firms – asked for a summary of the ways in which PAs and secretaries could contribute to marketing and business development success. Increasingly, technology Read More
As a consultant, I spend a fair amount of time reading business plans – sometimes to familiarise myself with the firm I am working with and often to help them deal with a tricky strategic problem. I see many excellent plans – but also a number of shockers. So as Read More
