Book review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation by Damian Ryan Third Edition (Kogan Page)

I’ve just submitted a review of this book to Professional Marketing magazine - http://www.pmforum.co.uk/magazine/ which will be published in early 2016. I reviewed the original version of "Understanding digital marketing" in June 2011 (see http://kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-damian-ryan-and-calvin-jones/). This third edition, written at the start of 2014 and published in 2015, is a 100 pages Read More

By |2015-11-13T11:53:05+00:00November 13, 2015|

Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”

At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies. Boys and Maughan http://www.boysandmaughan.co.uk/ Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact Read More

By |2014-12-02T16:58:52+00:00December 2, 2014|

Property marketing case study – Will Wright at White Space: Branding and video seeding

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Will Wright at White Space which specialises in serving national and regional bespoke residential developers http://www.whitespaceagency.com/  Q: Which of your Read More

By |2014-04-14T12:37:57+01:00April 14, 2014|

Legal marketing case study: Focused newsletters at the heart of client relationship and events programmes at Aaron & Partners

The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More

By |2013-09-05T15:06:11+01:00September 5, 2013|

Legal marketing case study: Focused newsletters at the heart of client relationship and events programmes at Aaron & Partners

The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More

By |2013-09-05T15:06:11+01:00September 5, 2013|