Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International

Posted on: February 4, 2015

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi (see ) and have summarised below the key points of some of the Accountancy marketing case studies for ease of reference: BDO Allan Evans is on the global board to ensure consistency in […]

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Case study (Law firm marketing) – Mishcon de Reya

Posted on: April 10, 2013

The following article was published today on Legal Technology Insider Business Development: Mishcon de Reya in the spotlight Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms. Let’s start with Mishcon de Reya. At number 45 in the charts and a fee income of £73m it’s one of the bigger […]

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Competitive strategy for business growth: Process, practice and performance

Posted on: March 13, 2013

A recent Open University Business School (OUBS) webinar provided a summary of a January strategy summit. The panel included Peter Wainwright, Professor Thomas Lawton, Jo Salter and Antoine Boatwright (Dell) and included numerous case study video clips. The strategy for positioning for business growth framework comprises three elements: Innovation (product and promise) Internationalise (product and […]

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Lawyers, agents and media on international communications in real estate

Posted on: February 22, 2013

Having missed the Profile Network Property Week editor lunch at the end of January following the mini-personal crisis resulting from the theft of my purse and mobile phone, I was keen to get along to a Profile event to catch up with friends and contacts involved in property marketing – not least Rhoda Katz and […]

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Is your organisation too complex?

Posted on: October 24, 2012

I participated in a fascinating webinar today by AMBA (Association of MBAs) where Professor Simon Collinson (Dean of Birmingham Business School) presented the key findings from the book he co-authored with Melvin Jay called “From complexity to simplicity: Unleash your organisation’s potential”. There may be some interesting lessons for larger and fast growing professional service […]

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