KAM objectives

Key Account Management (KAM) – Start small, Be strategic and Provide support
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Key Account Management (KAM) – Start small, Be strategic and Provide support

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Relationship Management, Strategy

Key Account Management (KAM) – Start small, Be strategic and Provide support

What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”?. 14 delegates from across the UK joined us – mostly from law firms. Some delegates were looking at establishing their first KAM programme whilst others were reigniting Read More

Kim Tasso2025-06-20T10:20:41+01:00June 20, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Relationship Management, Strategy|

Six key KAM lessons – Education, Expectations, Exemplars, Emergence, Extending and Evolution (June 2022)
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Six key KAM lessons – Education, Expectations, Exemplars, Emergence, Extending and Evolution (June 2022)

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Strategy

Six key KAM lessons – Education, Expectations, Exemplars, Emergence, Extending and Evolution (June 2022)

On 8th June it was a full house for the PM Forum’s popular workshop “Towards KAM and ABM – Helping fee-earners with client relationship management”. Amongst the many delegates from across the UK there was also one joining us from Warsaw, Poland and another who had moved from a lawyer Read More

Kim Tasso2022-06-11T09:49:19+01:00June 11, 2022|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Strategy|