Lawyers Archives - Page 37 of 62

Legal marketing case study: Focused newsletters at the heart of client relationship and events programmes at Aaron & Partners

The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More

Kim Tasso2013-09-05T15:06:11+01:00September 5, 2013|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Web Sites|

Half year review of law firm strategy and finance

As I absorb most of my news through social media these days, I occasionally go through “the great reading pile” that accumulates in my office. What’s interesting about this approach is that it is much easier to spot the general trends in law firm strategy and financial performance: Cost cutting - Redundancies Read More

Kim Tasso2013-09-04T21:21:19+01:00August 8, 2013|Kim's Blog, Lawyers, Marketing, Statistics and trends, Strategy|

Pricing in the professions – books for marketers, lawyers and accountants

At the start of 2013 I identified two main themes for my consultancy (and content strategy) – pricing and project management. They are, of course, linked. Earlier in the year I did some research into the pricing of family law services and have been interested to see that lots of Read More

Kim Tasso2013-09-03T17:03:38+01:00July 25, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Selling|

Not so much “Pimp My Ride” but “Niche My Market” (Law firm niche marketing)

The following blog on law firm niche marketing appeared on the Lexis Nexis "Future of Law" blog today http://lexislegalintelligence.co.uk/ I suspect that few lawyers will own up to watching the US TV programme “Pimp my ride” where cars are given the full bling treatment for everyone to admire. You could Read More

Kim Tasso2021-04-14T08:54:07+01:00July 17, 2013|Kim's Blog, Lawyers, Marketing, Strategy|

Legal Marketing Case study – Withy King’s research/media relations campaign

http://www.legaltechnology.com/latest-news/kim-tasson-on-marvellous-marketing-how-withy-king-got-closer-to-the-oxford-media/ The following case study appeared in today's Legal Technology Insider Kim Tasso on Marvellous Marketing: how Withy King got closer to the Oxford media Withy King is a £16m, 45 partner commercial and private law practice with seven offices (including Bath, Swindon, Oxford and London) along the M4 corridor. I Read More

Kim Tasso2013-09-03T17:08:48+01:00June 25, 2013|Kim's Blog, Lawyers, Marketing, Strategy|