Perfect pitches – Five key points (Video)

Posted on: February 5, 2021

This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso – and today I’m going […]

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Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors

Posted on: January 20, 2021 Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors

In the run up to Christmas, I pledged to make a donation to a local mental health charity where I am a Trustee  for each personalised email I sent to my clients and contacts. Naturally, we are all saddened by the enormous toll of the Covid crisis – to the economy, to businesses and their […]

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Law firm analysis – MHA Legal Benchmarking Annual Report 2020

Posted on: January 14, 2021 Law firm analysis – MHA Legal Benchmarking Annual Report 2020

I regularly scan for research reports that can be used by professional service firms (lawyers, accountants and surveyors) when conducting their business analysis and business, financial and marketing planning. I share summaries of key reports to assist firms with their planning. The MHA Legal Benchmarking Annual Report 2020 (8th) covers 2019 so no doubt there […]

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Key takeaways from “How to manage and grow your private client practice” (Feb 2020)

Posted on: December 30, 2020 Key takeaways from “How to manage and grow your private client practice” (Feb 2020)

I’m making the final preparations for the first online presentation of the popular “How to manage and grow your private client practice” which takes place on 11th January 2021. I’m updating everything to reflect the lessons learned as we adapted to the Covid pandemic and highlighting some recent private client campaigns. As I do so, […]

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25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

Posted on: November 5, 2020 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI I certainly didn’t miss […]

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