25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

Posted on: November 5, 2020 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI I certainly didn’t miss […]

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Six themes on cross-selling and referrer management workshop highlights (2020)

Posted on: September 17, 2020 A personal approach to cross-selling

Yesterday I facilitated an interactive workshop through the Professional Marketing Forum  on cross-selling and referrer management. I promised the delegates – representing a range of legal and accountancy practices – that I would summarise and share the key points arising from the session and the six themes to supplement their learning resources. Aims and issues […]

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Book launch: Essential soft skills for lawyers – some research findings

Posted on: July 6, 2020 Book launch: Essential soft skills for lawyers – some research findings

Between August 2019 and March 2020 I analysed a huge amount of information and research relating to the importance of soft skills within the UK legal profession. I also interviewed over 20 people from large and small law firms – lawyers and learning & development professionals – as well as psychologists and technologists operating in […]

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What are soft skills? And why are they so important? (Video)

Posted on: June 18, 2020

This 9 minute video explores: What are soft skills? And why are they so important? Video script Hi. I’m Kim Tasso. I am sure many of you are worried about the onward march of technology – things like artificial intelligence (AI) and machine learning and the impact these may have on your future. Will my […]

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Soft skills for lawyers – research and book in development

Posted on: September 6, 2019 Soft skills for lawyers – research and book in development

Between now and March 2020 I will be researching and writing a new book for Globe Law and Business https://www.globelawandbusiness.com/ on Soft Skills for Lawyers. I will be drawing on my expertise as a psychologist, trainer and professional coach with decades of experience in helping lawyers develop soft skills to provide a guide that will […]

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