Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the  Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the Read More

By |2021-04-01T17:42:58+01:00February 18, 2021|

“The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald

I recently joined a webinar organised by The Worshipful Company of Marketors  called “The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald. You know that feeling you get sometimes when everyone is saying one thing and you believe another, and then begin to doubt Read More

By |2021-04-03T14:54:09+01:00May 28, 2020|
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