Marketing

Managing Partners’ Forum Strategy Summit

Thanks to the Managing Partners' Forum  Strategy Summit at haysmacintyre earlier this week. My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst Read More

2023-07-13T15:45:33+01:00July 13, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Strategy|

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

At the recent PM Forum  online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. In the 2023 Annual International Marketing Benchmark - PM Forum and Meridian West (kimtasso.com) client Read More

2023-06-27T10:19:23+01:00June 27, 2023|Accountants, Kim's Blog, Lawyers, Marketing|

Lessons from digital marketing webinars (June 2023)

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Lessons from digital marketing webinars (June 2023): How to get Read More

2024-08-19T13:57:45+01:00June 12, 2023|Kim's Blog, Marketing, Social Media, Web Sites|

Being more strategic – Case studies and insights (Ireland May 2023)

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland  on “Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. So there should be something for everyone – Read More

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