Law firm thought leadership update

Periodically, I scan the media for information about professional service firms thought leadership. Here is a summary of some notable developments – law firm thought leadership update: Davitt Jones Boult, Howard Kennedy, DLA Piper, Moreton Fraser and Stephens Scown.  Davitt Jones Boult (DJB) – Legal real estate boutique (Homes to Read More

2021-06-08T11:31:24+01:00June 8, 2021|Kim's Blog, Lawyers, Marketing, Social Media, Statistics and trends|

Seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence (May 2021)

This article was written for the delegates at a recent pitching workshop organised by the PM Forum  as a summary to supplement the other course materials they received. There were seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence. 1. Increasing specialisation Many marketing and Read More

2021-05-27T16:57:05+01:00May 27, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Seven themes on assertiveness, effectiveness and impact – We’re all in the same boat on fee-earner relationships

At a recent PM Forum workshop on “Assertiveness, effectiveness and impact” a key insight was the reassuring realisation that we are all in the same boat on fee-earner relationships. Seven themes on assertiveness, effectiveness and impact emerged on fee-earner relationships (guilt, value, variety, impact, influence, questions and time). 1. Ignore Read More

2021-05-21T17:44:53+01:00May 21, 2021|Kim's Blog, Marketing, Relationship Management|

Brand Basics (Video)

This month's short (nine minutes), fun video is on Brand Basics (Video) What is a brand? Why are brands so important?  How do you build a brand? Hi. I’m Kim Tasso Today I’d like to introduce you to the concept of brands – an important idea in marketing. And one Read More

2021-05-14T09:17:19+01:00May 14, 2021|Kim's Blog, Marketing|
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