Marketing

Integrated marketing systems (Web, CRM, ERM etc) – Hubbard One

As a marketing consultant, I like to keep to date with the developments in systems available to marketers and their firms and so I spent some time with the folk at Thomson Reuters to see what is on offer with Hubbard One which is used by a significant number of Read More

2013-08-01T13:15:32+01:00October 21, 2011|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling, Web Sites|

International Family Law – QEB barristers on new European maintenance regulations at IAML

The International Association of Matrimonial Lawyers (IAML) session titled “Catching up with the EU Maintenance Regulation: are England et al ‘Little Englanders’?” was presented by Tim Amos QC of Queen Elizabeth Building and hosted in the offices of Charles Russell which afforded a stunning view of the City night skyline. Read More

2013-08-01T13:00:17+01:00October 16, 2011|Kim's Blog, Lawyers, Marketing|

Brand basics

There’s lots of talk about brands at the moment. But some people fail to realise that branding is a specialist area of marketing and communications and stretches way beyond the name of your firm/organisation and a nice logo. It’s a big subject (I regularly use around five different models to Read More

2015-11-20T19:26:05+00:00October 11, 2011|Kim's Blog, Lawyers, Marketing, Strategy|

One more time – Why is social media helpful for lawyers, accountants and surveyors?

I am still incredulous at all the hysteria and cynicism when it comes to the subject of social media and the professions. And I am more than a little bit fed up dealing with the confusion that is caused by it amongst ordinary professionals who are just trying to run Read More

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