Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More
Following the publication of the White Paper on Apps in legal, property and accountancy practices http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution I received lots of (positive) feedback (thank you!) and some more information about suppliers which I have added as an appendix to the White Paper. Please email me (kim@kimtasso.com) if you would like a copy Read More
Following the publication of the White Paper on Apps in legal, property and accountancy practices http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution I received lots of (positive) feedback (thank you!) and some more information about suppliers which I have added as an appendix to the White Paper. Please email me (kim@kimtasso.com) if you would like a copy Read More
In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: http://www.mckinseyquarterly.com/Demystifying_social_media_2958 Whilst it is not directly relevant to the professions, there are some statistics and case studies Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Recruiting your own marketing person Existing active programme of activities? Level of involvement of partners/lawyers? Generalist or specialist? Tactical or strategist? Detailed job description? How will you measure Read More
