I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine which will appear soon. Book Review: The Marketer’s Read More
As many of you may know I am a keen advocate of the Chartered Institute of Marketing’s (CIM) certificate, diploma and post graduate qualifications and have taught, part time, on a number of courses at local colleges and for Cambridge Marketing College and on the PSMG version for Professional Services. Read More
Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More
A few months back, after taking my daughter to hospital after she sustained a nasty cut following a genuine accident at a school science experiment, I was horrified that I started to receive text messages encouraging me to make a claim and indicating that I might be due around £3,000 Read More
As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More
