Marketing and Business Development Assistants: The impact of Covid

It was great to meet with a variety of marketing and business development assistants at the recent half day Professional Marketing Forum digital workshop on “Professional and Practical Skills for Marketing and Business Development Assistants”. All delegates were from law firms rather than other types of professional service firms. 25% Read More

By |2021-04-01T15:07:17+01:00March 26, 2021|

Marketing and business development insights from secretaries and PAs/EAs (Feb 2021)

At the beginning of December, we ran a digital version of the PM Forum’s popular “Introduction to marketing and business development for marketing and business development personal assistants (PAs) and executive assistants (EAs)”. So here are marketing and business development insights from secretaries and PAs/EAs. With representatives from both law Read More

By |2021-04-01T17:18:40+01:00February 1, 2021|

Legal marketing case study – Clark Hill redesigns its marketing and BD team

In September, the international senior marketing and business development team at Clark Hill  presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Read More

By |2021-04-01T17:26:56+01:00January 28, 2021|
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