Mentoring Archives - Page 2 of 5

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards
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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends, Strategy

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies - Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Read More

Kim Tasso2023-08-31T09:43:32+01:00August 31, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends, Strategy|

Internal Referrer Management – Employee Communication and Alumni Programmes
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Internal Referrer Management – Employee Communication and Alumni Programmes

Kim's Blog, Lawyers, Marketing, Relationship Management

Internal Referrer Management – Employee Communication and Alumni Programmes

Towards the end of June I attended a PM Forum London Committee event on “Harnessing the power of your people”. As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. Both existing and past Read More

Kim Tasso2023-08-07T14:51:36+01:00August 7, 2023|Kim's Blog, Lawyers, Marketing, Relationship Management|

Book review: Mediation and dispute resolution – Contemporary issues and developments by Tony Whatling
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Book review: Mediation and dispute resolution – Contemporary issues and developments by Tony Whatling

Kim's Blog, Management Skills

Book review: Mediation and dispute resolution – Contemporary issues and developments by Tony Whatling

I reviewed Tony Whatling’s first book – which provides a great introduction to mediation Mediation skills and strategies – A practical guide by Tony Whatling (kimtasso.com) in October 2020 – before I qualified as a mediator . This book seems to be aimed at more at experienced mediators who become Read More

Kim Tasso2022-06-01T08:56:24+01:00June 1, 2022|Kim's Blog, Management Skills|

Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA
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Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA

Kim's Blog, Marketing

Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA

The PM Forum’s Future Marketing (BD) Manager in person workshop this week was attended by delegates from legal (solicitors, barristers, patent attorneys), accountancy, actuarial and management consultancy firms. Taylor Wessing was kind enough to provide our venue for this full day workshop – the views of the City of London Read More

Kim Tasso2022-03-08T14:46:27+00:00March 8, 2022|Kim's Blog, Marketing|

Research on leadership and emotional intelligence (EQ)
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Research on leadership and emotional intelligence (EQ)

Management Skills

Research on leadership and emotional intelligence (EQ)

I have written extensively on both leadership and emotional intelligence (EQ). I previously observed the similarities in these skills sets. So I was particularly interested to see two leading authorities – the Center for Creative Leadership and Harvard Business Review – publish articles on these topics where the similarities in Read More

Kim Tasso2021-09-16T10:24:57+01:00September 16, 2021|Management Skills|