The PM Forum’s Future Marketing (BD) Manager in person workshop this week was attended by delegates from legal (solicitors, barristers, patent attorneys), accountancy, actuarial and management consultancy firms. Taylor Wessing was kind enough to provide our venue for this full day workshop – the views of the City of London Read More
I was delighted to present the first (fully booked!) Professional Marketing Forum “Coaching and consulting skills for marketing and BD” workshop earlier this month. This post includes some of the key points arising from the coaching and consulting skills for M&BD workshop as well as signposting resources requested by the Read More
18 delegates from law, accountancy and property firms joined me at the June PM Forum workshop on Key Account Management (KAM) and Account Based Marketing (ABM). The focus was on supporting fee-earners with client relationship management in KAM and ABM programmes at a firm-wide or client level. I’ve summarised Six Read More
This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More
It’s the start of a New Year! Last year – with all the problems created by the Covid restrictions - it was really hard to keep going sometimes – even for those who usually excel at self-motivation. Apart from the odd bad day, I managed to maintain high motivation levels Read More
