Accountancy marketing case study: Haines Watts accountants “For Love or Money” thought leadership campaign

Posted on: April 6, 2017 accountancy marketing case study Haines Watts Love or Money thought leadership

I interviewed Sam Davies, Group Head of Marketing at Haines Watts (HWCA), to obtain an accountancy marketing case study on the firm’s thought leadership campaign “For Love or Money – the secret life of the business owner”. About Sam and Haines Watts Sam has worked at Haines Watts for over 18 years and in her […]

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Book review – Making sense of change management: A complete guide to the models, tools and techniques of organisational change by Esther Cameron and Mike Green

Posted on: January 15, 2017 Change management and organisational change

I’ve reviewed many books on change management (see the related blogs list below) but this one is a sure-fire winner if it’s a major area of interest to you. There are 450 pages of counselling, occupational psychology, consulting, organisational development, leadership and change management theories and tools – it’s a fantastic reference. Like much of […]

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Book review: The leader’s guide to negotiation by Simon Horton

Posted on: September 5, 2016 leader's guide to negotiation

I’ve read a lot of books on negotiation. And this 270-page “leader’s guide to negotiation – how to use soft skills to get hard results” by Simon Horton is up there with my favourites. It’s stuffed full of research and useful insights from psychology. It provides a plethora of helpful personal communication skills within the […]

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Leading a surveyors’ practice – Eight insights into leadership in property

Posted on: July 20, 2016 Lessons in leadership - personal brand, presence, stages

At the recent Leeds presentation of the “Managing and marketing a profitable surveyors’ practice” training workshop we discussed leading a surveyor’s practice – leadership in property. Some of the leadership models discussed were considered helpful. We tackled a number of common issues when leading a surveyors’ practice and these are the themes that struck a […]

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Managing teams and virtual teams – 13 top tips

Posted on: May 17, 2016 Managing teams and virtual teams

Managing teams and virtual teams was the topic generating most interest at a recent Future Marketing Manager course (see http://www.pmforum.co.uk/training/). In professional service firms, there are all manner of temporary campaign groups, cross-departmental teams to support sector based initiatives and virtual teams for major firm-wide projects. Sometimes the team members are dispersed geographically and usually […]

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