Be more strategic – creating behaviour change

Posted on: July 6, 2015

At the PM Forum’s “Being more strategic” course last week we covered a lot of ground. During the day we explored techniques for: thinking strategically, strategic processes, developing business strategy and strategic marketing. The feedback (see below) was fantastic. When I asked delegates on what topic they would most appreciate a blog, the subject […]

Read More

Positive, persuasive and persistent – Therapy and theory of partner buy-in

Posted on: June 19, 2015

Anger management, changing perceptions, expectations management, risk aversion, new CRM systems, protectionism, inertia and even monkeys – There’s always so much variety when we discuss the challenge of partner buy-in for marketers in professional service firms! At the most recent PM Forum workshop “Getting it past the partners – All about buy-in“ in early […]

Read More

Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors

Posted on: April 7, 2015

Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors. Thank […]

Read More

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

Posted on: November 20, 2014

As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training workshops. I had already booked […]

Read More

Leadership masterclass by Luan de Burgh

Posted on: October 15, 2014

It’s rare that you get to witness a master in the art of presentation but this was the reward for the hardy members of the PM Forum who ventured to the offices of PWC at More London Riverside on a rather rainy Wednesday evening to hear “Breaking through to the next level of leadership”. It […]

Read More

Original branding by Matt Playford · A site by Fresh01