Planning

Chaotics: The business of managing and marketing in the age of turbulence

I have just finished writing a review of this book by Philip Kotler and John A Caslione and I have to say that I found it a thoroughly gripping read offering immense reassurance to those of us who did our MBAs a long time ago - some of those favourite Read More

Kim Tasso2013-07-25T14:17:05+01:00June 14, 2009|Kim's Blog, Marketing, Statistics and trends, Strategy|

What makes a good marketing campaign?

What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to Read More

Kim Tasso2015-07-06T13:21:14+01:00September 3, 2008|Kim's Blog, Marketing, Strategy|

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