Proactive Marketing/BD Executive (Oct 2020) – Session highlights

Posted on: October 6, 2020 Proactive Marketing/BD Executive (Oct 2020) – Session highlights

At the Professional Marketing Forum, we ran our first digital version of the popular full day “Proactive Marketing/BD Executive” training workshop at the start of October. We were over-subscribed so will be looking at further dates soon (please contact PM Forum if you are keen to know in advance). This article summarises the main discussion […]

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Strategy basics – Mission and vision statements with hedgehogs and helicopters (Video)

Posted on: August 28, 2020

I have prepared a short (8 minute) video on Strategy basics – Mission and vision statements with hedgehogs and helicopters. (Script) Hi, I’m Kim Tasso Today we are going to delve into mission and vision statements with helicopters and hedgehogs. We are going to think about why we are in business and how those ideas […]

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Be more strategic – Strategy in a post-Covid19 world

Posted on: July 21, 2020 Be more strategic – Strategy in a post-Covid19 world

I recently ran the popular “Be more strategic” session with PM Forum in a modified digital session. It seemed to go well and there was a good level of interaction with delegates who were mostly from law firms but with representatives from the accountancy and actuarial sectors. Not surprisingly, everyone was keen to know about […]

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Improve your strategic thinking – Seven insights (2020)

Posted on: June 22, 2020 Improve your strategic thinking – Seven insights (2020)

At the beginning of 2020 at a “Being more strategic” workshop by the Professional Marketing Forum  the delegates – from a variety of legal, accountancy, property and consultancy firms – reflected on how to improve strategic thinking both in themselves and their firms. A further session is imminent and I will share some information about […]

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Marketing in a time of Coronavirus – Pragmatic ideas

Posted on: May 7, 2020 Marketing in a time of Coronavirus – Pragmatic ideas

“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned staff to working from home […]

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