Planning

Business development for lawyers – five key insights

Recently, I ran another of the successful Business development for lawyers full day training sessions in London. Unusually, the delegates were predominantly from commercial areas including corporate, property and employment representing a range of small and larger firms from across the UK. Some of their target markets were interesting: aviation, Read More

2014-12-22T16:29:35+00:00June 21, 2012|Kim's Blog, Lawyers, Marketing, Selling, Social Media, Strategy|

Strategic drift – a risk for partnerships

In most of the courses I teach and the coaching provided to senior lawyers, accountants and surveyors I talk about the importance of having a firm-wide strategy. Even if it is merely an “umbrella strategy” of overall parameters about how the equity partners hope that the firm will develop and Read More

2021-04-10T16:15:13+01:00December 29, 2011|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

Book review: Chaotics – The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning)

Book review: Chaotics - The business of managing and marketing in the age of turbulence By Philip Kotler and John A Caslione (scenario planning). This review appeared in Professional Marketing magazine a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning Read More

2022-10-21T12:14:36+01:00July 14, 2011|Kim's Blog, Management Skills, Marketing, Strategy|

Book Review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation (Damian Ryan and Calvin Jones)

As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More

2015-10-28T16:40:25+00:00June 11, 2011|Kim's Blog, Marketing, Social Media, Strategy, Web Sites|
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