Book Review – Persuasive writing (how to harness the power of words) by Peter Frederick

Posted on: January 16, 2016

I review lots of books on persuasive writing (see the list below) to identify those that will prove useful to the lawyers, accountants, surveyors and marketers who attend my writing courses. As the importance of good quality content increases, there is continuing demand for those who can write persuasive copy for a variety of print […]

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Steve Blank’s “lean start up” wins The Laurie Young Global Prize for Thought Leadership 2014

Posted on: July 16, 2014

On Monday night the London offices of lawyers Allen & Overy hosted the inaugural award ceremony for “The Laurie Young Global Prize for Thought Leadership 2014”. It was a veritable business hall of fame with participation from such prestigious organisations as Harvard Business Review (HBR), London Business School (LBS), Boston Consulting Group (BCG), Massachusetts Institute […]

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Legal Marketing Case study – Withy King’s research/media relations campaign

Posted on: June 25, 2013

http://www.legaltechnology.com/latest-news/kim-tasson-on-marvellous-marketing-how-withy-king-got-closer-to-the-oxford-media/ The following case study appeared in today’s Legal Technology Insider Kim Tasso on Marvellous Marketing: how Withy King got closer to the Oxford media Withy King is a £16m, 45 partner commercial and private law practice with seven offices (including Bath, Swindon, Oxford and London) along the M4 corridor. I talked to Alison Woodhead, head of […]

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How to write a press release

Posted on: June 5, 2013

Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing courses http://kimtasso.com/feedback-from-the-pm-forum-marketing-and-business-development-effective-writing-workshop, we explored the […]

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Book Review – “Share this – the social media handbook for PR professionals”

Posted on: April 19, 2013

A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Panel. 1.         Changing media, changing […]

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