Pricing Archives - Page 4 of 16

Book Review: Malcolm McDonald on value propositions – How to develop them, how to quantify them (by Malcolm McDonald and Grant Oliver)
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Book Review: Malcolm McDonald on value propositions – How to develop them, how to quantify them (by Malcolm McDonald and Grant Oliver)

Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Web Sites

Book Review: Malcolm McDonald on value propositions – How to develop them, how to quantify them (by Malcolm McDonald and Grant Oliver)

This book review of “Malcolm McDonald on value propositions – How to develop them, how to quantify them” appeared in the April 2019 edition of Professional Marketing magazine. https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Like much of Malcolm McDonald’s superb work, this isn’t an easy read as the proposed approach is thorough and analytical. It Read More

Kim Tasso2019-05-07T13:42:38+01:00May 7, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Web Sites|

Marketing after the technology revolution?
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Marketing after the technology revolution?

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Social Media, Strategy, Web Sites

Marketing after the technology revolution?

This article appeared as the leader in Professional Marketing magazine (Summer 2018 edition) where I am Editorial Consultant in Chief. I used to think that the MarTech revolution had bypassed professional services but now I’m not so sure. I’ve seen the future and it is automated. So how will marketing Read More

Kim Tasso2018-07-02T14:40:36+01:00July 2, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Social Media, Strategy, Web Sites|

System review – Intapp integrates technology and information across the client life cycle
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System review – Intapp integrates technology and information across the client life cycle

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management

System review – Intapp integrates technology and information across the client life cycle

As part of my ongoing review of technology systems supporting professional service firms (PSFs), I went along recently to speak to Mark Bilson of Intapp. Intapp is an interesting cloud-based platform as Intapp integrates technology and information across the client life cycle at a firm – once understood the potential Read More

Kim Tasso2018-05-30T10:22:11+01:00May 30, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

System review: Performance management in the professions – Performance Leader system
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System review: Performance management in the professions – Performance Leader system

Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management

System review: Performance management in the professions – Performance Leader system

I caught up with Paul Lemon, previously of the Professional Marketing Forum and now Managing Director of Performance Leader, on one of his many trips to the UK since relocating to Perth, Western Australia (which he tells me is just a 17hr non-stop flight from London!). Paul spends around 30% Read More

Kim Tasso2018-05-08T09:58:04+01:00May 8, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management|

Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)
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Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)

Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy

Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)

This book review of "How to become the firm of choice" on strategy development in PSFs appeared in Professional Marketing magazine in the September 2017 edition. This book tells a story. In the form of a case study. It joins a mid-sized (21 partner) law firm on its two year Read More

Kim Tasso2024-04-16T20:48:06+01:00September 4, 2017|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|