At a recent PM Forum training session “Helping your fee-earners prepare the perfect pitch” (http://www.pmforum.co.uk/training/) we focused on how research is a vital to pitch success – both for marketing and business development professionals to add value to the pitch process and to develop differentiating and compelling value propositions for Read More
Legal market research in the LexisNexis Bellwether Report 2016 “The riddle of perception” was recently published. The research involved structured interviews with 122 independent lawyers and 108 clients of which 93% had experience of private client legal matters. Some of the highlights from the report include: Just under half of Read More
This continues the series of blogs reviewing legal market research. For the fourth year, the NatWest Professional Services team has worked with accountant Robert Mowbray to produce a report looking at 390 law firms (employing 17,200 people and with a combined income of £1.43bn) in the SME sector (revenues below Read More
When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso.com/the-pricing-and-value-of-legal-services/) - which might include premium pricing for a skimming strategy or a lower price Read More
I regularly facilitate a public training session for CLT on “Client care, service excellence and retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/. During the workshop we spend time considering various legal market research reports. I have blogged a lot about commercial client research and the needs of general counsel in the past (see the related Read More
