Having missed the Profile Network Property Week editor lunch at the end of January following the mini-personal crisis resulting from the theft of my purse and mobile phone, I was keen to get along to a Profile event to catch up with friends and contacts involved in property marketing – Read More
As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as Read More
Personal or firm brand? Brands and the professions don’t mix too well. Amongst the sophisticated firms, there’s confusion over whether it’s about reputation (past performance) or brand (future promise). Amongst the traditionalists, it’s all about visual identity (logos and design). And many partners will argue “It’s not about the firm’s Read More
