Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Posted on: December 12, 2019 Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of wisdom Law firms and public […]

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Writing tips for finding news stories, backstories and explainers

Posted on: April 29, 2019

When you are writing articles and blogs you usually focus on topical and newsworthy stories and developments. However, at a recent writing workshop we discussed the role of well-written pieces of explanatory material when they are used as backstories and explainers. So here are some writing tips for finding stories, backstories and explainers. Introducing stories, […]

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Developing a business psychology practice – Communicating a consulting profile and reputation

Posted on: March 18, 2019 Developing a business psychology practice – Communicating a consulting profile and reputation

It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan is the starting point for […]

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Building a personal brand – Key Person of Influence by Daniel Priestley

Posted on: October 18, 2017 Building a personal brand - Daniel Priestley

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

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Business development writing for lawyers – 13 top tips for writing for impact

Posted on: July 11, 2016 Business development writing for lawyers

Academic writing. Technical writing. Professional writing. Lawyers are generally good writers. But business development writing by lawyers? That’s a different can of worms. I recently ran some workshops on business development writing for lawyers – providing guidance and coaching on how to achieve impact and response. We considered a variety of writing tasks – for […]

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