Referrer management

Persuasive writing: Titles and tweets

At the recent Persuasive writing course in London I was asked to provide more information on crafting great titles for article and blogs. I also discovered that at a previous session I’d been asked to provide more guidance on writing effective tweets. The two topics are similar – so here Read More

2017-11-17T15:59:52+00:00November 17, 2017|Kim's Blog, Marketing, Selling, Social Media, Web Sites|

Private client marketing – Competing in the digital era

This article on "Private client marketing - competing in the digital era" was published in the November 2017 edition of The Law Society’s PS magazine for private client lawyers http://communities.lawsociety.org.uk/private-client/ps-magazine/ Whilst we should be excited about the potential of digital technologies to help busy private client lawyers with their business Read More

2017-11-09T14:56:26+00:00November 9, 2017|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Web Sites|

Business development for lawyers – Pipelines, relationship management and international marketing (October 2017)

At a recent CLT course on Business development for lawyers, I was working with employment, construction and commercial lawyers. The key points of interest were as follows: Pipeline management Pipeline management is particularly important for those selling commercial legal services to organisations. There is often a significant lead time between Read More

2018-01-12T12:21:23+00:00October 16, 2017|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

New and free learning resource for lawyers and surveyors – from Davitt Jones Bould solicitors

Davitt Jones Bould, the specialist real estate law firm, has launched DJB Learning which is a new and free learning resource for legal and property professionals in order to achieve their CPD. The learning and development portal has information on a number of topics: Technical knowledge Real estate law, knowledge Read More

2017-09-18T10:26:13+01:00September 18, 2017|Lawyers, Management Skills, Property, Web Sites|

Accountancy marketing case study – From client referrals to sectors and social media

Wilson Wright (established in 1893) is a nine partner accountancy practice based in Holborn Circus in London serving both private and commercial clients. In 2016 it won the British Accountancy Award (BAA) for Independent Firm of the Year (Greater London) and is currently shortlisted for Mid-Tier Firm of the Year. Read More

2017-09-12T14:15:17+01:00September 8, 2017|Accountants, Kim's Blog, Marketing, Relationship Management, Social Media|
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