Property marketing case study – Integrated campaign on farmland value from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated Read More

By |2019-05-09T10:13:34+01:00April 26, 2019|

Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the Read More

By |2019-04-19T12:43:30+01:00April 19, 2019|

Marketing professional services to High Net Worth clients

If I had a pound for every time a private client lawyer, accountant or surveyor said “We are targeting High Net Worth” clients I would be a very high net worth person myself! Whilst saying you are marketing professional services to High Net Worth clients sounds like a good strategy Read More

By |2021-04-10T17:33:43+01:00August 7, 2010|

Rural market – Lawyers follow surveyors and agents

Having always enjoyed working with a clutch of agency and surveying clients who make a happy living in the rural market in the areas of land agency, estate management, farm management and farm consultancy it is good to see that some law firms have seen the light and focused attention Read More

By |2013-07-25T17:07:59+01:00July 17, 2009|
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