Kim TassoThe growth of MarTech in professional services
Posted on: March 5, 2020
These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, surveying or consultancy practices and […]
New lead generation and intelligence system for targeting high net worth private clients – An overview of NETZ
Posted on: October 15, 2016
Following a networking introduction from a lawyer at Keystone Law (Thank you!) I had the pleasure of meeting Frank Bertele, former adviser at UBS and director of start-up company NETZ. We had a chat and a demo of the system at the WeWork co-working base in the City of London. NETZ provides a consultancy service, […]
Marketing automation – New pitch development system from Iphelion
Posted on: August 3, 2015I saw a demonstration of PitchPoint software – a new pitch development system – by Andy Driskell of Iphelion. Module to make pitch data capture easy The demonstration started with the administration part of the system where fee-earners or business development team are tasked with a “to do” list to go through their matters and indicate […]
Marketing Technology – To automate or not to automate legal pitch and tender documents? (Enable’s PitchPerfect system)
Posted on: July 7, 2014I have been helping law firms for almost two decades with their major informal pitches and formal tenders. I’m pleased to report that my success rate is almost 100%. I train both marketing/business development people and lawyers themselves in effective sales and pitch techniques. So I was interested to hear about what the former Tikit […]