Book review: Chaotics – The business of managing and marketing in the age of turbulence (scenario planning)

Posted on: July 14, 2011

By Philip Kotler and John A Caslione This review appeared in Professional Marketing magazine (http://www.pmforum.co.uk/magazine/index.aspx) a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning actually cheered me up. Why? Because it provided a huge amount of information about what is going on in the […]

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