Segmentation

Developing a family law practice – mind shift, focus and pricing

At a recent CLT session on this subject, the delegates – mostly heads of family departments outside of London – found the following concepts most valuable for developing a privately funded family law practice: Mind shift – from public service provider to profit generator a)         Accept it’s not Legal Aid anymore – Read More

Case study – Digital PR central part of the mix to build an accountancy niche in fashion

This case study was prepared for use in the forthcoming Digital PR training course being developed for the Professional Marketing Forum (www.pmforum.co.uk). Natasha Frangos is a partner at haysmacintyre (www.haysmacintyre.com) Chartered Accountants and corporate finance and tax advisers which is based in Holborn and comprises 26 partners and 150 staff. Read More

2013-08-12T20:24:35+01:00September 9, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|

Technology, strategy, innovation and pricing dominate Law South Conference

I spent yesterday at the lovely Fanhams Hall Hotel in Hertfordshire with the 12 law firms who make up Law South. There were four speakers (Professor Richard Susskind OBE, Nick Jarrett-Kerr, Tim Aspinall of DMH Stallard and myself) and two interactive sessions with the 50 or so members using electronic Read More

2013-08-07T22:12:39+01:00May 12, 2012|Kim's Blog, Lawyers, Marketing, Statistics and trends, Strategy|
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