The arrival of Generation G (for generosity)

I have long been interested in generation differences (in addition to personality, cultural and other ones) amongst both the clients and staff of my professional service clients. So I was pleased when one of my former students sent me a fascinating article from www.trendwatching.com about Generation G. Generation G "Captures Read More

2016-07-11T17:59:40+01:00April 6, 2009|Kim's Blog, Statistics and trends|

Marketing is like fishing

Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes - deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art Read More

2013-07-25T10:03:15+01:00August 28, 2008|Kim's Blog, Marketing|
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