Skills

Creative competencies

Dr Robert Epstein, a psychologist at Harvard, is well known as a leading thinker on creativity. He developed a simple model which identified the following important dimensions of creativity (creative competencies): Capturing This relates to how well you capture and preserve ideas as they occur to you. For example, artists carry Read More

2014-08-20T14:36:28+01:00February 22, 2013|Kim's Blog, Management Skills, Marketing, Strategy|

D&AD’s “The Art of Art Direction Masterclass” with Alexandra Taylor

The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More

2014-08-26T17:26:22+01:00September 21, 2012|Accountants, Kim's Blog, Marketing|
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