Marketing basics – Marketing audits with onions and pestles (Video)

Posted on: August 6, 2020

A short (6 minute) video on Marketing Basics – Marketing audits with onions and pestles. What is a marketing audit? Why do we need one? How do we do it? (Video script) Hi I’m Kim Tasso Today we are looking at a basic marketing theory – the marketing audit. Although looking at the props I’m […]

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Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme

Posted on: April 20, 2020 Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme

This book “The Human Edge – How curiosity and creativity are your superpowers in the digital economy” by Greg Orme (London Business School, founder of the Centre for Creative Business and with clients including Accenture, EY and Arcadia) is both fascinating and inspiring. Most of us (lawyers, accountants, surveyors or marketers) worry about the potential […]

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Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”

Posted on: July 15, 2019

The annual Smith & Williamson law firm survey 2018 obtained the opinions of over 130 managing partners and senior management personnel across the UK in August 2018. The clear message emerging from this year’s survey show that law firms are continuing to fight for top talent in a competitive market but are increasingly confident about […]

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Commerciality – Finance, pricing, innovation and research

Posted on: May 13, 2019 Commerciality – Finance, pricing, innovation and research

Earlier this year we ran the first “Commerciality – Finance, Pricing, Innovation and Research” workshop through Professional Marketing Forum. https://www.pmforum.co.uk/training.aspx.  I am delighted to report that the consensus was that it was a success (even though we have some tweaks to make to the timing for all the group exercises). Here are the highlights:  Aims […]

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Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

Posted on: February 18, 2019 Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]

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