Over the past month I have led a number of training workshops on how best to integrate social media into B2B professional service campaigns. As the firms involved had rather different levels of expertise in using the various tools we covered a lot of ground. But here are some of Read More
I’m nervous about books on social media – things change so fast. But people ask me about which books I would recommend. This one is aimed at Google+ for business (B2B) generally but the professions will learn lots from it as there are examples from real estate, consultancy, selling, journalism, Read More
The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More
The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More
Today I attended CLT’s “Managing and marketing a profitable private client practice” as I was presenting a paper on pricing. I’ve presented at previous conferences, but today I was able to listen to the majority of the other presentations and thought I’d share the nuggets and highlights. Opening remarks Helen Read More