Search Engine Optimisation – In a nutshell

Posted on: August 10, 2011

I don’t know what possessed me. A few months ago I signed up to spend two Saturdays learning about SEO. Why? Because I’m a dedicated marketing professional and felt it was my duty to stay as up to date as possible on the ever-changing world of digital marketing. So here’s my conclusion on Search Engine […]

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Delegates’ views of the new course: Inbound Marketing and Social media

Posted on: August 8, 2011

Back in June I presented the first course from PM Forum on “Inbound Marketing and Social Media”. You can download the PDF description here: Whilst the session was split into two parts – the first dealing with the technology and tools (academic and commercial perspectives) and the second focusing on strategy and implementation, I was […]

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Case study: haysmacintyre accountants and social media

Posted on: July 4, 2011

Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. The firm was (and remains) a leader in the not for profit sector and had an active programme of newsletters, seminars, sponsorship and […]

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Accountancy Age Best Practice Conference – June 2011

Posted on: June 27, 2011

Having recently attended Netlaw’s Key strategies for law firms conference I was keen to see whether the accountants were concerned with the same issues. Chatham House rules were in place for this event so it is not possible to attribute the comments to particular individuals but amongst the speakers were: Gavin Hinks (Editor of Accountancy […]

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Book Review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation (Damian Ryan and Calvin Jones)

Posted on: June 11, 2011

As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have been good to have a […]

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