stakeholder engagement Archives - Page 2 of 6

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Kim's Blog, Marketing

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

The September PM Forum workshop on “Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Read More

Kim Tasso2023-09-29T13:49:21+01:00September 29, 2023|Kim's Blog, Marketing|

Internal Referrer Management – Employee Communication and Alumni Programmes
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Internal Referrer Management – Employee Communication and Alumni Programmes

Kim's Blog, Lawyers, Marketing, Relationship Management

Internal Referrer Management – Employee Communication and Alumni Programmes

Towards the end of June I attended a PM Forum London Committee event on “Harnessing the power of your people”. As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. Both existing and past Read More

Kim Tasso2023-08-07T14:51:36+01:00August 7, 2023|Kim's Blog, Lawyers, Marketing, Relationship Management|

How to engage fee-earners in the M&BD planning process?
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How to engage fee-earners in the M&BD planning process?

Kim's Blog, Marketing, Strategy

How to engage fee-earners in the M&BD planning process?

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. Delegates were from law and accounting firms with a variety of reasons for attending: a new role or Read More

Kim Tasso2023-08-01T08:54:34+01:00August 1, 2023|Kim's Blog, Marketing, Strategy|

Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs
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Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs

Kim's Blog, Management Skills, Marketing, Relationship Management, Selling

Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs

At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. We focused Read More

Kim Tasso2023-05-03T10:11:39+01:00May 3, 2023|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling|

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media
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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Kim's Blog, Marketing, Social Media

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement Read More

Kim Tasso2023-04-12T18:25:44+01:00April 12, 2023|Kim's Blog, Marketing, Social Media|