KimTasso

About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

The psychology of price

I recently attended a short PSMG session led by Paul Denvir of The Pace Partners on the psychology of price. He started with an exercise where we were all to noted down what we would consider the values of expensive cars and houses and cheap holidays and we quickly saw Read More

2015-12-10T12:22:29+00:00February 10, 2011|Kim's Blog, Lawyers, Selling|

A beginner’s guide to LinkedIn for lawyers, accountants and surveyors

As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as Read More

2018-01-24T13:28:18+00:00January 25, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Social Media|

Take a walk on the client side – Empathy and emotional intelligence when selling professional services

Earlier this week I did some training on sales conversion on the telephone and in meetings with some delightful family lawyers in Wolverhampton. At the end of each training session, I always ask people which key idea they found most useful. Not surprisingly, the majority of responses relate to the Read More

2015-07-03T15:31:09+01:00January 21, 2011|Accountants, Kim's Blog, Lawyers, Selling|
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