About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Marketing is like fishing

Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes - deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art Read More

2013-07-25T10:03:15+01:00August 28, 2008|Kim's Blog, Marketing|

Digital PR works

Having co-written a book on media relations, I promote the use of digital PR and write numerous blogs in addition to this one – including some for my professional firm clients. And I (and my clients) receive a fair amount of feedback (thanks everyone!) and sometimes we even generate new Read More

2013-07-25T09:52:43+01:00July 24, 2008|Kim's Blog, Marketing, Social Media|
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