Lawyers

Managing Client Relationships – The Truth in Professional Services 2011

The Managing Partners’ Forum http://www.mpfglobal.com/ in conjunction with The Thriving Company http://www.thrivingcompany.co.uk/ has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum http://www.pmforum.co.uk/. Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report Read More

2013-07-31T16:26:18+01:00August 16, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|

MPF/FT report “Lessons for law firms: Putting clients at the heart of your management”

This report by the Managing Partners Forum http://www.mpfglobal.com/ and the Financial Times was published in June – and was then the subject of a national roadshow - and you can download it here: http://ftcorporate.ft.com/resources/ The purpose of the on-line research into the views of 433 people (17% CEO/chairs of companies and 10% Managing/Senior Read More

2013-07-31T16:23:38+01:00August 10, 2011|Kim's Blog, Lawyers, Management Skills, Relationship Management, Statistics and trends, Strategy|

Delegates’ views of the new course: Inbound Marketing and Social media

Back in June I presented the first course from PM Forum on “Inbound Marketing and Social Media”. You can download the PDF description here: http://www.pmforum.co.uk/training/index.aspx Whilst the session was split into two parts – the first dealing with the technology and tools (academic and commercial perspectives) and the second focusing on Read More

2013-07-31T15:49:25+01:00August 8, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Strategy|

Joined up marketing and selling with value propositions

I recently did some work with a professional firm on value propositions. And whilst I cannot share the detail of that work I thought it was worth highlighting a few key points about the importance of the poorly understood (or applied) concept of value propositions. Definitions There are numerous definitions Read More

2014-08-19T14:34:10+01:00August 8, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|
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