My favourite session at each year’s PM Forum Annual Conference is the final plenary session where a panel of professional service clients are invited to give their view on the marketing and sales approaches that they receive and to answer questions from the floor. This year the panel comprised: - Read More
If I had a pound for every time a private client lawyer, accountant or surveyor said “We are targeting High Net Worth” clients I would be a very high net worth person myself! Whilst saying you are marketing professional services to High Net Worth clients sounds like a good strategy Read More
Last week I attended CLT’s conference on “Managing and marketing a profitable private client department” where I delivered an hour paper on marketing, drawing in part on the lessons and case studies I had recently gathered to update the marketing chapter for the Law Society’s Probate Practitioners Handbook Knowing that Read More
A few weeks ago (sorry – it’s been busy) at the invitation of one of my former barrister clients I took myself along to the second Law Rocks music event at the 100 Club in London – dragging one of my legal chums with me. I had even put on Read More
Way back in 1998 I conducted a small research study in the legal profession about attitudes towards female only networking events. The results were interesting – 50% were for and 50% were against them, although there was a clear preference for them in the regions. So it was with great Read More
