Lawyers

Legal marketing case studies – Farrer & Co Lexis® Interaction® and Berwin Leighton Paisner Siteimprove web governance suite

At the recent PM Forum conference, I picked up some legal marketing case studies from technology suppliers there about the use of marketing technology by law firms. Farrer & Co CRM Farrer & Co (220 fee-earners including 78 partners) has used CRM solution Lexis® Interaction® since 2005. As part of Read More

2014-10-03T10:58:41+01:00October 3, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Web Sites|

Moving your career beyond Head of Marketing – PM Forum event report

KPMG hosted a panel discussion last night where some of the brightest stars of professional services marketing shared their reflections, insights and advice on how to break through to the next step of your career beyond Head of Marketing roles. I’ve summarised the key points from speakers and contributors (Simon Read More

2014-09-18T12:11:09+01:00September 17, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing|

Family Law – Working dads at City Fathers

I have a long association with the single father organisations Onlydads http://www.onlydads.org/ (see, for example the Westminster Fathers debate http://kimtasso.com/westminster-debate-for-fathers/ and also the research into the cost of divorce http://kimtasso.com/the-price-of-divorce-survey-results/ . Dadshouse http://www.dadshouse.org.uk/ is a related organisation for single dads. So I was interested to see that a new members Read More

2014-09-10T16:09:12+01:00September 10, 2014|Kim's Blog, Lawyers, Statistics and trends|
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