Marketing

The move to digital PR – a conversation with Tim Prizeman of Kelso Consulting

As part of the preparation for a new digital PR course presented through the PM Forum, I am interviewing some leading practitioners in the professions for their views. Kelso Consulting http://www.kelsopr.com/ is an agency comprising around eight people which has long operated in the professions – working for accountants, lawyers and management Read More

2013-08-08T21:12:21+01:00September 3, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media|

Case Study – UK tax rates app from Haines Watts accountants

I am still receiving additional material to supplement  the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More

Recommended reading lists – from the IPA

Whilst the Chartered Institute of Marketing (CIM) remains the obvious choice for most marketers on resources to support training and development, I couldn’t help but admire the resources of the IPA (Institute of Practitioners in Advertising). Take, for example, its required reading list in the IPA Shop - http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=2698 Whilst Read More

2013-08-08T20:54:23+01:00August 31, 2012|Kim's Blog, Marketing|

Digital PR case study – Brecher Solicitors: from food to law to property blogging

Nicky Richmond is the joint managing partner and one of four equity partners at West End property law practice Brecher. There are over 30 lawyers and a number of new lateral hires – from City firms and specialist boutiques – are due to join soon. She kindly shared her experiences Read More

2013-08-08T20:45:29+01:00August 16, 2012|Kim's Blog, Lawyers, Marketing, Social Media|
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