Marketing

CubeSocial – Personal conversation management rather than Corporate client relationship management?

In many marketing and BD teams, the focus is on managing large, central client or CRM databases into which everyone enters their clients, referrers, contacts and activities so that some sort of co-ordination, planning and tracking can take place. But many lawyers, accountants and surveyors continue to resist using such Read More

Managing Client Relationships – The Truth in Professional Services 2011

The Managing Partners’ Forum http://www.mpfglobal.com/ in conjunction with The Thriving Company http://www.thrivingcompany.co.uk/ has adopted the annual research programme into CRM, formerly produced by the Professional Marketing Forum http://www.pmforum.co.uk/. Last year’s survey (published in March 2010) revealed the following: Four drivers for success stand out: Vision, Client Input, Programme Management and Measurement 94% of firms report Read More

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