As many of you may know I am a keen advocate of the Chartered Institute of Marketing’s (CIM) certificate, diploma and post graduate qualifications and have taught, part time, on a number of courses at local colleges and for Cambridge Marketing College and on the PSMG version for Professional Services. Read More
Every time you complete a strategic marketing review you should review and update your standard PESTL analysis. Trawling through Government and other official and market reports can be a pain but you can make life easier by keeping an eye out for relevant media reports as you read the newspapers Read More
Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More
As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More
One of the conference sessions I always look forward to are where clients give their views on what they expect from their professional advisers – lawyers in this case. I was a bit surprised that more delegates didn’t hang around for the afternoon session at Netlaw’s Key Strategies for Law Read More
