I was recently asked to prepare a session for a group of law firms on Return on Investment ROI in professional service firm marketing and business development. Sometimes, marketers are a bit like Jesse J and expect partners to make a leap of faith – “It’s not about the money, Read More
At the recent Professional Marketing Forum conference I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” - and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Read More
At the recent Professional Marketing Forum conference, Ian Pearson (BT’s lead futurologist for 16 years) provided some provocative food for thought to add into our environmental (SLEPT or PEST) analyses and scenario planning with his views on the future trends in technology. He drew a broad landscape by charting how Read More
Over the past month I have led a number of training workshops on how best to integrate social media into B2B professional service campaigns. As the firms involved had rather different levels of expertise in using the various tools we covered a lot of ground. But here are some of Read More
Has the creative sector been overlooked in the rush to develop the tech sector? Back in April, The Director magazine published an article http://www.director.co.uk/magazine/2013/04_April/Cover%20story_66_07.html featuring Doug Richard of Dragon’s Den fame. He argued that business must “pay more than lip service to the £36b pa industry that’s the envy of Read More